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Study shows evolution of Google real estate for travel searches

Study shows evolution of Google real estate for travel searches Consumers looking for travel products on Google are now faced with fewer "organic blue links", with space given over to the search giant's own tools and services. That's the conclusion of a major study by Searchmetrics  into the results thrown back at users when looking for hundreds of different travel-related queries. The company looked at U.S.-based queries as part of a wider, cross-vertical analysis into how universal search is changing as Google introduces more of its own real estate on search engine results pages (SERPS). You probably want a daily dose of digital travel, right? Subscribe to the PhocusWire newsletter below! I accept the Terms and Conditions and Privacy Policy . On average, 8.8 blue links (impossible to reproduce, but a statistical example) were shown by Google to travel-related queries, down from the traditional ten. The Google-created content that is shown in SERPS varies between desktop and mobile devices, yet an increasing number of different elements are now served against travel content, the study found. Chief technology officer and founder, Marcus Tober, says: "Getting onto Google’s first page for important search terms is a necessary goal for all travel brands, and the universal search elements offer an additional way of appearing there.

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